Embracing Social Media for Business
Updated: Oct 5, 2021
Presented by Anne Driscoll on Tuesday, October 12th, 2021
Oakhurst Area Chamber of Commerce
Women in Business Luncheon at Idle Hour Winery & Kitchen
Two things happen when I first meet with a client to discuss their social media plan for their business. First, the client explains to me that they just don't have the time to "deal" with social media and secondly, it's not fun.
Well, that is great news for me, because I find it wildly fun, enjoyable and a great additional avenue to connect with customers. But if you're not ready to hire a social media manager, virtual assistant or digital nomad to help get your message out, this will cover some quick tips & tricks to get you started.
But first, an activity!
DOWNLOADABLE SOCIAL MEDIA WORKSHEET
This exercise is designed to help with honing in on targeting customers, consistency, and planning.
Marketing Plan Worksheet
.pdf
Download PDF • 237KB
DOWNLOADABLE PLANNING CALENDAR
This exercise is designed to help with creating a manageable weekly marketing calendar.
Build Media Marketing Planning Calendar (week)
.pdf
Download PDF • 91KB
Things to think of when working on a marketing plan:
What are you an expert in?
What is valuable information that you have to share? This could be a new product, special, one-time sale, etc.
Be consistent.
Be consistent.
Be consistent!!!!!!!
Tools I use frequently that I love:
Hootsuite - scheduling tool
Canva - Design Tool for creating graphics
Facebook Business Suite - scheduling tool for FB & Instagram (+ stories!)
For more information about our services or to book an on-line social media audit or training, please contact Anne Driscoll at 559-443-9167.